Planning Unltd: The Price of a Bottle: Don't Drink and Drive

planning-unltd:

As art direction craft in advertising goes this is a really beautifully executed campaign.

But will this campaign change behaviour?

From the research i’ve done in this social marketing field - people always think this sort of thing will never happen to them - they know their limits etc .

It’s…

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  23. This was featured in #Advertising
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