Holiday Inn's new lobbies are being redesigned to optimize for human interaction
Months ago, in a secluded warehouse outside of Boston, a crack team of designers from firms Continuum and ai3 assembled a top-secret prototype that would, according to internal data, change the Holiday Inn brand forever. It was an advanced, new kind of “environment”—one where guests could more easily connect. The consultants used 800 slabs of foam core to build it, then spent weeks analyzing foot-traffic patterns.
Interesting piece on the research and design that’s going into the new lobbies.
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gadling reblogged this from zeb
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zeb reblogged this from arainert
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billwesterman said:
Just went to an Aloft hotel - an extension of the W brand into this same conceptual space: an ‘environment’ for hotel guests to mingle. Truth be told, it had kind of fallen flat: too hip for its own good, and random strangers being uncomfortable.
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arainert posted this
