In which Conan O'Brien trips and falls back assward into doing Internet the right way.
(via ericmortensen)
Nice article, and good for “Team Coco.” I do however disagree that “ …the Web’s low-cost and relatively low-revenue model would not support the kind of nightly talk show they used to produce.” This is not the pioneering spirit, nor do I believe it to be the truth. I’ve always believed in an “if you build it they will come” reality of internet revenue generation, and I think Conan was in a unique position to prove this theory viable. Were he to launch an internet show, I believe Conan would garner the audience necessary to force advertisers’ hands. Shame we won’t - at least for now - find out.
The most talented people out there are unable to cope with what’s possible on the web right now. They think the web is destroying the proper way of doing things, when all it really did was throw the unsustainability of the status quo into stark relief. And so even the most powerful among these talented and experienced people are still waiting for someone to give them permission to do what they want to do. Meanwhile, hundreds of thousands of people who have never done this before are passing them by, simply by not being afraid to jump in and learn while doing. And as more people do it, the window for people like Conan begins to close. Because advertisers are just as happy spread millions of dollars across thousands of smaller shows as they are to run them all on one big one.
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In my post I’m addressing the budgets one needs to shoot the production, not the supporting ad dollars in the subsequent...
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evangotlib reblogged this from tanya77 and added:
I have to step in here. The advertising dollars flowing into digital video are NOT “experimental.” The experimental...
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