theatlantic: Gawker’s Traffic Numbers Are Worse Than Anyone Anticipated: What does the network’s traffic look like now that two and a half months have passed? Turns out, according to Gawker’s public statistics, things are much, much worse than was originally reported. Yes, the redesign cut traffic in half almost instantly, but instead of coming back, even more readers left the site behind. Here, a graph we put together using the number of unique visitors to five sites in the Gawker network — Gawker, Gizmodo, Jezebel, io9 and Deadspin — from November through today. The April numbers are only for the month to-date, but it isn’t hard to see, now that we’re twenty days in, how many of these sites will need a big boost to even reach March’s traffic. Read on at The Atlantic.

theatlantic:

Gawker’s Traffic Numbers Are Worse Than Anyone Anticipated:

What does the network’s traffic look like now that two and a half months have passed? Turns out, according to Gawker’s public statistics, things are much, much worse than was originally reported. Yes, the redesign cut traffic in half almost instantly, but instead of coming back, even more readers left the site behind.

Here, a graph we put together using the number of unique visitors to five sites in the Gawker network — Gawker, Gizmodo, Jezebel, io9 and Deadspin — from November through today. The April numbers are only for the month to-date, but it isn’t hard to see, now that we’re twenty days in, how many of these sites will need a big boost to even reach March’s traffic.

Read on at The Atlantic.

The Atlantic

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  1. aaltschuler reblogged this from geekosystem and added:
    Reasons why UX is so important…
  2. zeb reblogged this from theatlantic
  3. emmajoan reblogged this from theatlantic
  4. plingyplang reblogged this from theatlantic
  5. zieberkr reblogged this from theatlantic and added:
    Wow. What a nosedive. But, really, the redesign makes whatever yucks/knowledge I got reading their sites seem wholly not...
  6. rummeltje reblogged this from theatlantic
  7. salesguard reblogged this from theatlantic
  8. stylebaby reblogged this from peterfeld
  9. transpondster said: you’re looking at the wrong stats. gawker IT group probably doesn’t have its report tagging done correctly. visits/pageviews are nothing like this chart in reality. check quantcast: oi51.tinypic.com/919wma….
  10. charlietangofoxtrot reblogged this from ginger-gal-is-in-hiding
  11. emergentdigitalpractices reblogged this from theatlantic
  12. ghost-of-algren reblogged this from theatlantic and added:
    If this trend continues, Gawker will be getting negative page hits by the end of the year. This pleases me.
  13. geekosystem reblogged this from theatlantic
  14. awesomehostile reblogged this from ginger-gal-is-in-hiding
  15. sylviac reblogged this from theatlantic
  16. letthetruthlaugh reblogged this from theatlantic and added:
    When you make a mistake, just double down on it.
  17. ginger-gal-is-in-hiding reblogged this from notsodarling-
  18. peterfeld reblogged this from theatlantic and added:
    My theory is that Denton did it just to prove Spiers wrong:
  19. notsodarling- reblogged this from voodoodollhousefurniture and added:
    Those numbers are not worse than I expected. I completely expected this. I’ll just poke Denton a bit, point at the graph...

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