theatlantic:

#MuslimRage: How a Cynical Social-Media Play Became an Awesome Meme

The tagged reactions to Newsweek’s proposal have been … mixed. Some tweets are funny. Some are satirical. Some are cruel. But they are pretty much united in their rejection of Newsweek’s premise that “Muslim rage” is something to be talked about, under the magazine’s brand, on Twitter. Which is also to say: People rejected glibness. They rejected cynicism. They rejected reductive branding. And they did so, specifically, by reappropriating the hashtag Newsweek had proposed. They treated #muslimrage as exactly what it was: a joke.

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