mbooth: According to Rick Wion, Head of Social Media, McDonald’s, McDonalds participated in FourSqure day on April 16, 2010 as an experiment in location based social networking and in piggybacking off of a trending topic in the social media world. Mickey Ds leveraged their large Twitter and Facebook following to blow out this experiment and it wound up being successful for them in terms of: Social interactions Sales Consumer generated media Buzz building Bolstering the live event Customer loyalty According to Wion, Foursquare day was a huge success for McDonalds, and he now uses the case study to help sell in other digital programs.

mbooth:

According to Rick Wion, Head of Social Media, McDonald’s, McDonalds participated in FourSqure day on April 16, 2010 as an experiment in location based social networking and in piggybacking off of a trending topic in the social media world.

Mickey Ds leveraged their large Twitter and Facebook following to blow out this experiment and it wound up being successful for them in terms of:

  • Social interactions
  • Sales
  • Consumer generated media
  • Buzz building
  • Bolstering the live event
  • Customer loyalty

According to Wion, Foursquare day was a huge success for McDonalds, and he now uses the case study to help sell in other digital programs.

blog.4sqday.com

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