Zeb is a creative digital strategist.
Zeb devises digital and social marketing strategies for brands and projects.
His specialty is emerging technologies and social media.
The marketing landscape is changing fast. “Digital” has grown from being a side channel into being a central and pervasive element for all of marketing. “Social” is following the same arc, and doing so more swiftly. Digital, social, mobile, and location-based services are all opportunities to reach your community. The wave of change driven by the internet is a huge challenge for marketers to manage. And it’s an enormous opportunity to seize upon.
Create and apply a strategy, and enable social media to work for you and for your community. Listen, monitor, measure; assess, strategize, engage, then participate, contribute, and refine. A sound strategy will likely rely on all of these steps to empower a brand to benefit from the conversation about them online. If you are not in the conversation, you are missing a key opportunity to build your brand.
Zeb is currently Social Media Strategist @ iris New York .
Zeb provided strategy for and produced the social media powered Mentos Intern project. Trevor The Mentos Intern won a Webby under the category of Online Guerrilla Marketing. Check out the case study video below.
Zeb has provided strategy and produced interactive campaigns for market leading brands including:
- Airborne
- Axe
- CoverGirl
- Cadillac
- Johnnie Walker
- M&M’S
- Mentos
- Merrill Lynch
- Pantene
- Polo Ralph Lauren
- Vosges Haut Chocolat
Zeb has worked with agencies including:
Contact Zeb to learn how he can deliver a social internet strategy to accomplish your brand’s goals.
Zeb has contributed to or participated in the following Associations and Events:
Social Media Week; #140conf; Social Media Club; NY Social Media Roundtable; Meet At The Apartment; All Day Buffet; TEDxEast; Brooklyn Future + 30; Arts, Culture and Technology Meetup; Future of Local Media; Twestival; Digital Dumbo; Likemind; Ignite; Digital Somethings; Ultra Light Startups; Fashion 2.0; Brandhackers; Hack & Tell; New York Gaming Meetup; The NY Quantified Self; The NYC Lean Startup Meetup; NYC Music Technology Meetup
